"Indeed, just as concrete work is abstracted, little by little, into labor power in order to make it homogeneous with the means of production (machines, energy, etc.) and thus to multiply the homogenous factors into a growing productivity - so desire is abstracted and atomised into needs, in order to make it homogeneous with the means of satisfaction (products, images, sign objects, etc.) and thus to multiply consummativity."
Jean Baudrillard

